SEO for Window Contractors with SmartWorld

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

For SEO for Window Contractors, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

A typical SEO audit includes:

• A business intake so that our account managers see your business from an owner’s perspective – ex. is your business mostly new construction, replacement or a mix of both? What’s the average revenue from your typical replacement job?
• Analytics and SEO software implementation (we use a set of tools no other SEO company has)
• Keyword research and identification
• Competitor analysis
• Analysis and evaluation of your website code, structure, and content
• Analysis and evaluation of your company’s presence online – linkscape, social media, and more

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur. Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).

With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords. It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for the services you provide in markets you provide them. Most window companies and contractors hate writing and creating website copy! That’s okay – SmartWorld has professional copywriters (in-house, US-based employees that work directly for SmartWorld) that specialize in creating unique, original, relevant and authoritative content specifically for the home improvement industry.

The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers! Learn more about how SmartWorld can help your company grow with SEO! Contact one of our SEO specialists today!