Practical Strategy, Measurable Progress

Some garage door contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best contractor marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:

Connected Marketing That Stays Human

If you’re like most contractors, you don’t have the time or resources to waste on ineffective garage door advertising strategies. That’s why at SmartWorld, we accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated. But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At SmartWorld, our marketing analytics services include:

Ad tracking and measurement
Custom research and analysis
Phone call tracking and recording
Conversion rate optimization
Google Analytics consulting
Website analytics and tracking
And more!

Accurate measuring and tracking is truly the first step in marketing your garage door business online so you can truly quantify your marketing investments.

What SmartWorld Brings to the Work

Simple Next Steps

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of garage door repair leads and sales company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?

Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your repair and installation services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the garage door industry.

A Clearer Way to Grow Garage Door Marketing Services

Focused Planning

About 93% of online experiences start with a search engine, so if you want more garage door repair leads (or installation leads), you need to rank organically on the first page of Google and other search engines.

To rank well organically, you must establish and promote your local garage door company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

First, your website must be secure, fast, mobile-friendly, and coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At SmartWorld, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the web.
Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for garage door companies like yours—so you won’t have to write a thing (unless you want to!).
Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

When you hire SmartWorld as your marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.

Better Customer Journeys

Did you know that almost half of total Google search queries have local intent and that 97% of people go online to find local services?

In addition to improving your organic search engine listings with general garage door SEO services, it’s also vital that you optimize for Google’s local map listings. These three local map listings often appear above the organic listings, leading to better click-through rates for your company from potential customers.

As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your garage door company’s visibility for geographically-related searches.

Useful Content and Campaigns

One of the best ways to advertise your garage door companies is with pay per click (PPC) advertising. When a prospective customer needs to request service from a local garage door company, where do they turn? The vast majority of internet traffic is through search engines—like Google, Bing, and Yahoo. Pay-per-click (PPC) is a great way to get to the top of the search engines and drive more (local) visitors to your website and get more leads and sales.

PPC is a great way to make your company visible on the first page of search engine results. Once we set up your campaigns, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When SmartWorld manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your garage door company.

Digital Work Built Around Real Customers

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Practical Strategy, Measurable Progress

For Garage Door Marketing Services, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

Although we service all industries, we have extensive experience helping garage door companies just like you get more leads and sales from the web. We even have a case study on how we helped a company just like yours quadruple leads. Call us today and we’ll refer you to our garage door repair and installation clients!

Connected Marketing That Stays Human

Reporting You Can Act On

What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.

Support That Keeps Moving

About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.