Remodeling Marketing with SmartWorld

A Clearer Way to Grow Remodeling Marketing

Right now, potential customers are searching for your home remodeling services online. Will they find you, or one of your competitors? Take a second to do a quick Google search for “remodelers + one of the cities you service” or “kitchen remodeling + one of the cities you service.” What do you see? If you don’t have at least one listing on the first page of search results, you’re losing business!  At SmartWorld, we have extensive experience in remodeler marketing by helping local companies like yours cost-effectively market their business online, improve their overall online presence and visibility, and get more leads and sales from the web.
  • 80% – that’s the increase one of our remodeling clients saw in total tracked leads in just one year of using our services!
  • 3,485 – that’s the number of keywords that same client is currently ranking in the #1 spot on Google for!
  • 540% – that’s the increase that same client saw in Houzz visits in just 8 months!
  • 1,522% – that’s the continual increase another one of our remodeling clients saw in organic visits to their website over three years of using our services!

SmartWorld helps teams turn Remodeling Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Digital Work Built Around Real Customers

Wondering how digital marketing will help you get more remodeling leads and sales? Our remodeling marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services you need below, and we can’t wait to help your remodeling company grow!
With a thorough competitive analysis from SmartWorld, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
Like the control of pay per click advertising, but want something more cost-effective than Google AdWords? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped remodeling companies double, triple, and even quadruple their website conversion rates.
63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business—especially a remodeling business. What does your website say about your remodeling work?

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. If you’re looking for remodeling marketing ideas, pay per click is a great way to drive more (qualified) visitors to your website and get more remodeling leads and sales—FAST! The best part? There’s no waiting period.
Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step. Explore this resource

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

A cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience—no matter your business size, industry, or location. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Search engines spit out different results based on proximity, which is why local SEO for remodelers is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
SmartWorld Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.

For Remodeling Marketing, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

Video is 50 times more likely to rank organically in the search results than text pages, and U.S. consumers now watch up to 6 hours of digital video a day. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth. Explore this resource

SmartWorld helps teams turn Remodeling Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Practical Strategy, Measurable Progress

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step.

Connected Marketing That Stays Human

Simple Next Steps

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

What SmartWorld Brings to the Work

Focused Planning

For Remodeling Marketing, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

  • First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At SmartWorld, our web team specializes in designing websites and landing pages that not only represent the professionalism of your work, but also are highly optimized for search engines—allowing your remodeling contracting business to get more traffic, leads, and sales from the web.
  • Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for remodelers—so you won’t have to write a thing (unless you want to!).
  • Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire SmartWorld as your remodeler SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter who is well-versed in the industry. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your remodeling company’s bottom line.

Better Customer Journeys

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

As an award-winning remodeler marketing company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your remodeling company’s visibility for geographically related searches.

Useful Content and Campaigns

When a prospective customer needs someone to remodel their home, where do they turn? The vast majority of them use online search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “kitchen designer” and “home remodeling,” but will they find your site? Pay-per-click (PPC) is a great way to get to the top of the search results and drive more (local) visitors to your website and get more leads and sales.

SmartWorld helps teams turn Remodeling Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

A Clearer Way to Grow Remodeling Marketing

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

Digital Work Built Around Real Customers

What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via SmartWorld Chat, analytics and tracking, OTT advertising, and more.
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At SmartWorld, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.

Practical Strategy, Measurable Progress

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step. Explore this resource

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on.

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
Highlights

Support That Keeps Moving

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Jay Kline

For Remodeling Marketing, that means stronger page structure, cleaner messaging, dependable calls to action, and a consistent brand experience across the site.

Ross Albert

The result is a digital presence that reflects your work clearly, supports better leads, and gives your team a stronger foundation for future growth.

Bill McManigal

Simple Next Steps

Penguin Air, Plumbing & Electrical
SmartWorld Standard

SmartWorld helps teams turn Remodeling Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand. Explore this resource

Inside the Approach

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

Client Focus

Built for Daily Use

Revenue generated from digital marketing

Designed to Improve

Reduction in cost per validated lead from digital sources

Clear Communication

Of total revenue generated by digital marketing

Focused Planning

American Vintage Home
SmartWorld Standard

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience. Explore this resource

Inside the Approach

SmartWorld creates digital experiences that feel professional, trustworthy, and simple to navigate, giving visitors the confidence to take the next step. Explore this resource

Client Focus

What You Can Expect

Keywords ranked on page one of Google search results

Built for Daily Use

Year-over-year increase in validated leads from SEO

Designed to Improve

ROI from their SEO investment

Better Customer Journeys

Arctic Air Conditioning
SmartWorld Standard

From strategy and messaging to measurement and optimization, the goal is steady progress that your team can see, explain, and build on. Explore this resource

Inside the Approach

We keep communication straightforward and human, with practical guidance that helps your business make smart decisions without unnecessary complexity.

Client Focus

Clear Communication

Of all phone calls flagged for recovery

What You Can Expect

Additional jobs booked throughout the year from Lead Recovery

Built for Daily Use

ROI from SmartWorld's Lead Recovery services

Designed to Improve

Details
Right Arrow

Clear Communication

Connected Marketing That Stays Human

SmartWorld Standard

// Home Services Marketing

SmartWorld helps teams turn Remodeling Marketing into a practical plan with clear priorities, useful content, responsive design, and marketing support that is easy to understand.

Useful Content and Campaigns

Inside the Approach

// Website Design & Development

Every recommendation is shaped around real customer behavior, so your website, campaigns, and follow-up process work together instead of feeling disconnected.

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

What SmartWorld Brings to the Work

Client Focus

// Maximize your marketing

Our approach keeps the focus on clarity: what needs attention, what should happen next, and how each improvement supports stronger conversations with your audience.

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience