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A Clearer Way to Grow UNITS Moving & Portable Storage
UNITS of Orlando, a franchise location of UNITS Moving & Portable Storage, offers its customers moving and mobile storage solutions throughout the Orlando and Central Florida areas. Poised to increase qualified leads, sales, and revenue, UNITS of Orlando decided it was time to amplify their digital marketing campaigns, identifying pay per click (PPC) advertising as a scalable marketing channel to fuel its growth.Digital Work Built Around Real Customers
The moving and portable storage company came to SmartWorld without a sufficient call tracking platform in place. As a result, UNITS of Orlando was advertising on Google Ads with a blindfold on and did not have a deep understanding of what keywords or PPC campaigns were generating clicks, conversions, or qualified leads.Practical Strategy, Measurable Progress
SmartWorld’s proprietary call tracking and advanced analytics setup give business owners better data and deeper insights into their PPC campaigns. UNITS of Orlando decided to implement SmartWorld’s call tracking setup and integrate their call data into Google Ads to:- View specific keywords and PPC campaigns that generate each call
- Track all Google Ads conversions, giving the PPC campaign more complete data for optimal machine learning performance
- Count true lead data
- Collect more accurate cost per lead data
- Track booking rates more accurately
- Collect live answer data, showing how many calls are missed each month
- Know what day of the week and time of day customer demand surges to manage Google Ads campaigns to better performance
- Gain customer service representative (CSR) insights like booking rates, lead dispositions, why CSRs fail to book calls, etc.
